In recent days, the Chamber of Commerce, Industries and Agriculture of Panama (CCIAP) organized a seminar in which they discussed Central America and its potential in the market for franchises. The country that leads the ranking is Guatemala, followed by Costa Rica and Panama placing third.
Franchise in Panama – Gogetit Data
* Guatemala and Costa Rica are the countries of the region with more developed market franchises, followed by Panama.
* Guatemala, for its population and extent, leads the ranking with 350 marks. Followed by Costa Rica and Panama 267 brands with more than 200 brands.
* Each day grows the number of franchises in Panama established. In recent years, it has surpassed the 200 franchises.
The franchise business in Central America is one of the emerging markets in the world in terms of its development. This was one of the topics discussed thoroughly in the seminar organized by the Chamber of Commerce, Industries and Agriculture of Panama, with the participation of leading figures from the world of franchising.
According to information published by the portal Panama America, and according to statements by Juan Manuel Gallástegui, secretary general of the Iberoamerican Federation of Franchising (FIAF), “Central America is changing from receiver to be generating franchises. The first thing that do before a franchise is to “investigate” the market where the business is established. ”
Thus, Guatemala, its population and extent, leads the ranking with 350 marks, followed by Costa Rica and Panama marks 267 over 200. This was explained by the executive director of the National Center for Franchising of Costa Rica (CENAF), Karol Fallas.
“In Costa Rica, a franchise expansion has an area of about 20 or 30 brands. In Guatemala, however, expansion is 150 marks,” Flaws added.
The franchise in panama market has sizes, can be very large or very small investments, generating growth for the franchisor and for investing. As a general rule, 80% of franchises are international business and domestic business 20%. The percentages may be reversed if there is government support, as is the case of Costa Rica, according to the Director of the National Center for Franchising of that country.
Franchising is a method used by many companies to distribute their products and services through a network of independent business operated by third parties. For consumers, franchises offer a guarantee to receive quality products and services, and standardized. For entrepreneurs, franchises offer the opportunity to start a business that guarantees success because it has been probado.cas “added Fallas.